Accounting Support for Growing Ecommerce Businesses
Running an online store looks simple from the outside. Behind every order sits a payment gateway, platform fees, shipping, refunds and GST, and your dashboard rarely matches what lands in the bank.
All Square Accountants is a team of professional accountants and registered tax agents in Southport, working with Gold Coast ecommerce businesses that are past the side-hustle stage and serious about scale.
You’re paired with a dedicated accountant who gets to know your store, with books kept reconciled and lodgements handled on time, so every growth decision rests on real numbers.
The Numbers Behind Selling Online Get Complicated Fast
Sales arrive as bulk payouts with fees already taken out. Stock is paid for weeks or months before it sells. Returns, discount codes and advertising spend all chip away at the margin you thought you were making.
As order volumes climb, spreadsheets and manual reconciliations stop keeping up. Small errors in GST or stock records compound quietly until tax time exposes them.
We show you what each sale actually earns, how much cash is tied up in inventory and what you owe the ATO. The hours you spent reconciling go back into growing the store.
Ecommerce Businesses We Support
Online Store Owners
Brands selling through their own website juggle payment gateways, shipping providers and app subscriptions. We connect your store to Xero, reconcile each payout against real orders and show your true cost per sale, so spreadsheets stop eating into your week.
Marketplace Sellers
Selling through Amazon, eBay or other marketplaces adds commission, fulfilment fees and settlement reports that rarely line up neatly. We untangle those statements, match them to your books and show you which channels are profitable after every fee.
Inventory-Heavy Product Brands
When cash sits on shelves, your stock records and your accounts need to agree. We help you value inventory correctly, understand the cost of goods sold and plan purchasing so a big reorder does not leave you short on cash.
Scaling Brands Taking On Staff
Growth brings employees, warehouse space and bigger tax questions. We set up payroll and super, review whether your business structure still fits your turnover and plan ahead so rising profit does not bring a surprise tax bill.
Accounting Services Built for Online Retail
Profit growth, planned for tax
Year-round planning around your profit and structure, so a strong sales year does not end in an unexpected tax bill.
GST handled across every channel
BAS prepared from reconciled sales data, with GST on platform fees and imported stock treated correctly.
Your growing team, paid right
Warehouse, customer service and office staff paid accurately each cycle, with Single Touch Payroll and super handled.
Payouts matched to real orders
Your sales platform connected to Xero, with settlements, refunds and fees reconciled so each sale shows what it earned.
Cash planned around your stock
Forecasting that accounts for supplier payments, seasonal peaks and reorder cycles, so inventory never drains the bank account.
Clear numbers for scaling decisions
Guidance on pricing, margins, new sales channels and when the time is right to hire or expand.
Deadlines covered as you grow
Keeping you ahead of ATO and ASIC obligations as your turnover, staff numbers and structure change.
Whether you ship ten orders a week or ten thousand, you focus on customers and product while we keep the finances clear.
What Our Clients Say
When should an ecommerce business bring in an accountant?
Ideally before growth makes the numbers hard to untangle. Common trigger points are registering for GST once your GST turnover reaches $75,000, adding a second sales channel, hiring your first staff member or starting to sell overseas.
Bringing us in early means your books, structure and reporting are set up properly from the start, instead of being fixed later.
Why does an ecommerce business need a specialist accountant?
Online sales run through platforms, gateways and marketplaces that each report income differently, often after fees and refunds have come out.
As registered tax agents and business advisors, we reconcile those figures properly, report GST accurately and show you the real profit behind your revenue.
Can you help reconcile payouts from our sales platforms?
Yes. We work in Xero to match platform and gateway settlements against individual sales, fees, refunds and chargebacks.
That gives you accurate books, a BAS you can rely on and a clear picture of what each sales channel earns.
How do you handle GST for online sales?
Once you are registered, GST applies to most sales made to Australian customers, and platform fees carry their own GST considerations.
Imported goods are generally subject to GST at the border, and you can usually claim it back as a credit on your BAS. Exports are generally GST-free when the goods are shipped overseas within the required timeframe and you keep the right evidence. For eligible importers, the Deferred GST Scheme lets you defer paying GST on imported stock until your BAS is due, so you can claim the credit in the same period and avoid tying up cash at the border. This helps ecommerce businesses that regularly bring in inventory.
We make sure each type of transaction is recorded correctly so your BAS reflects what you owe or can claim.
Do you help with inventory and cost of goods sold?
Yes. Stock is often the largest amount of cash an online retailer holds, so how it is valued affects both your profit and your tax.
We help you track inventory, choose how stock is costed and valued at year end, calculate cost of goods sold and understand the margin on each product line.
How much does an ecommerce accountant cost?
It depends on your sales volume, channels and the services you need, so we start with a consultation to understand your store.
Within 48 hours you receive a fixed-fee proposal, with the option to spread fees weekly or monthly rather than paying all at once.
Is it hard to switch from our current accountant?
No. We reach out to your current accountant, collect your records and run the handover ourselves, so there is very little for you to chase.
From there we review or set up your books and confirm your ATO registrations, and most clients are up and running within days.
Book a 30 min consultation with our Southport team to talk through your store and where you want to take it, followed by a fixed-fee proposal within 48 hours.
